Your Guide to a Successful Category Strategy Implementation

Category management isn’t for everyone or every company. 

It takes planning to pull off. The problem is that many companies get stuck in paralysis by analysis.  

In other words, their category strategy gets stuck on paper, never being put into practice.  

Technology is the key to rolling out your category strategy but implementing the right solution can be easier said than done.  

This guide is everything you need to implement your category strategy from start to finish, including choosing and implementing a category management solution.  

You’ll learn: 

• Our customer proven framework for taking a category strategy from ideation to execution 
• What you should be considering when developing a category strategy and picking a vendor 
• How to approach the change management aspect of launching a category strategy  
• And more!