How do you Control Rogue Marketing Spend?
From rebranding initiatives to booth swag, many marketing departments struggle to prove the return on their investments. With these data limitations, how can procurement leaders influence marketing spend decisions as trusted advisers rather than contentious blockers? Join Denali, JAGGAER and Buyers Meeting Point for a webinar discussing how better processes and technology can be used to make more informed decisions for the business.
Tune in to learn:
- What commonly overlooked data procurement leaders should be leveraging in marketing spend analysis
- How to incentivize marketing to leverage procurement’s help
- Tips for amicable negotiations with marketing
- Technology that supports improved insight and accountability