NAEP’s 2015 Innovators Forum Report

This paper provides an overview of the 2015 Innovators Forum with a distillation of the key discussion points and recommendations regarding brand management. Gleaning perspectives from of a strong cross section of higher education professionals including several chief procurement officers, brand experts, association executives, chief business officers and a training consultant, the group engaged in robust dialog about improving the brand of procurement, but also focused on pragmatic ideas and practices that can be acted on today. This paper outlines a brand management framework and recommendations for critical practices procurement leaders should follow.